Apple released its last quarterly earnings on Tuesday. Its annual revenue has decreased for the first time since 2003 with the result of a decline in quarterly iPhone sales.

It officially revealed $50.6 billion in revenue to its investors on Tuesday, with a 12% decrease.

The statistics showed that Apple made 51.2 million sets for iPhone sales, with a 16% decrease from 61.2 million sold during 2015’s second fiscal quarter.

Apple sold 10.3 million iPad in the same period last year, while it encountered a 19% drop this year. 4.03 million Macs were sold and with $5.11 billion in revenue in last quarter. The subscription steaming service, Apple Music has obtained more than 13 million subcribed members so far.

The drive market for Appler performance growth is Chinese market in recent year. It realized $12.48 billion in revenue last quarter in Chinese market, with a 26% drop.

Even though its revenue declined, it still brought Apple $ 10.5 billion in profits for the quarter. It could still consider as a great success among many tech firms.

Apple aims at making $41 billion and $43 billion in revenues for its current fiscal quarter which is under the average evaluation of analyst at $47.3 billion.

Besides the sales decline, Apple also faces the embarrassed situation: profitability decline. Its current gross profit margin keeps at 39.4%, however, it might decrease to 37.5% 38% for next quarter.

Apple faces much challenge to stimulate more sales and gain more profits.

Facebook is the leader in social networking filed. But there are also rivals aiming to obtain more users share.

Bloomberg reported on Monday that fewer users posted their personal information on Facebook now. The more Facebook users made friends on this platform, the fewer are willing to share their personal life there. In the meanwhile, they prefer to share their personal life on Snapchat or Facebook subsidiary Instagram.

The Information reporter Amir Efrati quoted from Facebook internal data that the share of Facebook users posted personal
details there declined 21 % from 2014 to 2015. Last Week, Mark Zuckerberg stressed the new application to share personal
information on Facebook.

Even though Facebook has over one billion users, only they share unique experience on it and attract more friends can show its
worth. The reason why Facebook launched the live video feature last week was to attract more users to share their experience.

Speaking of Snapchat, this app attracts more users in age 18-24 and age 25-34. According to the statistics reported by ComScore, Snapchat had great users share increase between these two groups from 2013 to 2015.

Even though Snapchat obtains fewer users than Facebook, more young people would like to share their snapshots on it instead of
the latter. They have more common friends and families on Facebook account.

Snapchat allows users to public their video films or photos. Users can also send them to their friends. Users can totally control their photos. It is more convenient to share daily details on Snapchat.

Facebook just launched a Facebook Live feature. It is amazing that users can watch the live video on Facebook now.

Facebook Live is not just broadcasting the videos. It has a picture that users can search videos from all over the world. The new feature allows users to use the filter when playing videos. Facebook Live combines with Facebook Reactions.

Reactions is biggest product that Facebook released in the past few years. However, most of flaring features of Reactions are similar with other websites’. Speaking of it Live video, Facebook also replicated or imitated the live video features from Periscope, Meerkate and other websites.

Mark Zuckerberg explained the differences between Facebook Live and Periscope live video when he was interviewed by Buzzfeed News last week.

His answer was simple, Facebook has audience while Periscope doesn’t. It offers convenience for users to search friends though they just wish to share videos with them.

Facebook and Periscope are close functionally, but the former is mot popular and welcome by the public. Its applications are easy accepted without promotion.

To use this new feature, users can also set live videos as their profile pictures. There will be more moving profile pictures instead of the static ones then.

However, not all video formats will be supported. Fortunately, users can transform the static profile pictures into the dynamic images through some third-party apps including Vine, MSQRD, Boomerang and so on.

If you are interested, please draw attention to learn more Facebook news concerning the new apps and features.