By the end of this month, World Wrestling Entertainment (WWE) will stop application of the second screen experience found on its app.
After SmackDown airs on May 28, this feature will be used for Raw, SmackDown and other monthly special events.
The fans can get chance to see exclusive interviews offered by the second screen experience, they can also enjoy the match continuation footage, backstage images and live voting. It is a excellent means for the fans to enjoy the shows they are interested.
WWE made this decision as the fans have alternate ways to enjoy the shows. And there is ever- changing digital landscape provided. The fans still could enjoy the WWE excellent interviews without this second screen experience.
The Company addressed in a statement that the fans can continue to use the second screen experience on other platform which depends on one’s preference. It can be continued to live on Facebook, Twitter, Instagram, YouTube, Snapchat, Periscope and many other social networks.
WWE surely engages in transmitting multimedia-rich companion content how fans want it and where they want it. The fans are told to look forward to the WWE’ s new and more advanced interactive entertainment.