Columbia Picture hired the anti-piracy company to take down the illegal of Adam Sandler’s new comedy Pixels but the action might become a bit heavy-handed.

Torrent Freak reported that Entura International has submitted Vimeo a series of copyright takedowns in the matter of the videos used the word “pixels” in their titles.

In fact, a lot of videos and files can be found that containing the film’s title. It is very common case to see the “pixels” title online.

There are several independent file productions have been influenced by this anti-piracy approach. For instance, an award-winning short film, an art-foused NGO and a royalty-free stock footage company are in the list.

There are a great number of videos have been taken down by Vimeo because of Entura’s order. The creators of those videos closed down their accounts and removed their work online to avoid any punishment from the anti-piracy approach.

The company staff Mark suggested the creators should fill a counter notice about this approach. He continued that the trust and safety team is under control of this problem but they could not help people with this issue.

Pixels will be released on August 12 in the UK. Let’s keep an eye on this matter.