Tim Cook, CEO of Apple claimed that the firm will set up the 24th retail store on Saturday to strengthen its marketing business in China, reported on October 20.

Chinese market is Apple’s biggest business market out of US at present. Chinese market has a great impact on Apple’s business performance in its global business.

Apple released its new generation of iPhone in September and it made a new record of selling 13 million units for the first weekend. Among its release countries, China made a great contribution to such large sales.

Cook stated at a conference help by Wall Street on Monday evening,( EST), the Apple retail stores in China make important roles in recommending Apple products and guiding their application for Chinese consumers.

He said the Chinese Apple consumers are young, eager to attend related courses and seminars. Its retail stores make great contribution to forward Apple’s products and firm culture. Cook did not confirm which city it will set up the new retail store yet.

Apple will launch its new quarter fiscal report next week. Its last fiscal report till June 60, showing the revenue of Chinese sales accounts for 27% of its total revenue.

There will be 40 retail stores for Apple products in China till the middle of 2016. Apple firm appointed Angela Ahrendts, CEO of Burberry as its retail business executive. Cook appreciates Ahrendts’s talent in Chinese retail business.

Besides developing retail business in China, it also introduced music streaming service in China. Apple Music was released in June 30, and was brought in Chinese market last month.