Amazon announced that it could close down PPC service in the morning of August 12 of Beijing time. This PPC service will be closed down for good from this October. By using the PPC service, the advertisers can lead the visiting traffic back to their websites from Amazon platform.

This PPC service was allowed the non Amazon’s seller to buy the advertising space on Amazon. Those specific items’ads pop up on Amazon website so that they lead the customers to visit those retails or manufacturers websites from Amazon.

Scot Wingo, the executive chairman of Channel Advisor claims: “Our clients made full use of this PPC service as it provides a great media to promote sales. On one side, they could cooperate with Amazon, on the other side, they could make their dealing data invisible.”

Wingo added this service could enhance the conversion rate. It surprised most of the advertisers when they received emails from Amazon that this PPC service will be ended.

Amazon confirmed this announcement about PPC service adjustment and it stated that this service will be ended for good shortly after October 31.

It wrote in an Amazon email that: ” We will continue to estimate the services that we offer to our partners and help them to reach our customer community with the best ways so that to promote their business scales. So far, Amazon also offers other advertising services to the third-party sellers, including sponsors’ adverts.”

According to the statistics from eMarketer, Amazon benefits $ 1.26 billion from its worldwide advertising business in 2015. It is expected to increase up to $1.83 billion in 2018.