Spotify is creating a series of new features which traditional music content can’t not compete with.
It is qualified with both adding video and automated playlists build in favor of your tastes and daily activity to itsoffering.
Daniel Ek addressed at a conference in New York: “Spotify Now’s start page provides music reference to the time of day and enjoys music what users like.”
Ek pointed out the concept of music schools is changing. People don’t search music according to the school of music but they look at the music stories based on the events and activities.
The positive energy should be deliver through music. We canexpress who we are, how we are feeling and what we are doing during our daily life.
The Spotify will encourage you to integrate music into yourdaily life which leads you a new and natural view of music.
There is also a new Spotify Running feature reported to thepublic, this feature comes with the same beats-per-minute when the user’s running pace are set.
Spotify is cooperated with many big names, like ESPN, the BBC, ABC and Comedy Central with video content support so that it could be built into playlists with live radio and podcasts.
From May 20, the new version of Spotify is first available to iPhone users in UK, US, Germany and Sweden. It will be soon available to other regions as well. However, the publisher didn’t address that whether the new features will be limited to Premium account holders or not.