Nokia plans to get smartphone business back through brand-licensing

Lately, Nokia’s CEO Rajeev Suri expressed the company’s great willingness to get back into smartphone business again in 2016.

The Finnish Firm confirmed its plans by official announcement to avoid any confusion by the public, however, the company management group also admits that it is a complicated process to get its smartphone business back.

The previous news reported that Nokia only intends to get back its smartphone sector through brand-licensing. In this situation, the company or its partnership will be responsible for all of the producing, sales, marketing and tech support for the products.

The company added: ” if the company could find a high-reputation partner who can in charge of those responsibilities, the company give its design ideas and technology support like they did with the Nokia N1 Android tablet.”

In April 2014, Nokia sold its Devices and Services business to Microsoft company. Thus, it is no longer has manufacturing, marketing and channel distribution capabilities to sell smartphone.

Nokia company indicated in a statement that they will find the right partner who has the ability to carry out the related business process and team up with the company to launch great product.

As the company made agreement with Microsoft, its soonest plan could happen will be Q4 2016. So Nokia won’t have smartphone launched before Q4 2016.

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