LG smartphone performance suffered deficit in past fourth quarter

CNBC reported on Jan 27 that due to the depression of television industry and weakness of smartphone industry, the annual turnover of LG decreased in 2015. LG is now seeking for new business in new industry, such as car business.

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The trading profit for LG in the fourth quarter in 2015 was about $301.88 million, increased by 27% (YOY). Its annnual trading profit came to $1.03 billion, decreased by 35% (YOY). The revenue of 2015 declined 4% as well.

LG claimed that electric appliance and air-conditioning business become its major parts. Their sales revenue increased lightly. However, the revenue of family entertainment business declined a bit due to the affect of global television andexchange rate. LG predicted that its OLED tv and super HD 4K tv will be accepted by more consumers this year.

Its sales volume for mobile business in the fourth quarter was about $3.26 billion. The ring growth was 12%. LG delivered 59.7 million smartphones in 2015, while it delivered 59.1 million in 2014. Its operating deficit in the fourth quarter was 44 billion Korean Won, while it suffered 78 billion Korean Won loss in the third quarter.

LG implied that there will be more smartphones come high end with reasonable prices in 2016 which will lead to hit competition in the smartphone industry. The new smartphone models with competitive price would help the company to improve the sales.

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